Gamblit Gaming | Touch Table
IDENTIFY The Las Vegas Convention and Visitors Authority reports just 63 percent of millennials who visited Las Vegas last year gambled, compared to 78 percent of those between the ages 51 to 69, and 87percent of ages 70 to 90. The challenge for Las Vegas is how to...
Integra Lifesciences | Ethanol Squeeze
IDENTIFY Design a medical device to replace manual user operation compatible with ISO Class 5 100 clean room standards. Provide FDA documentation support for user instruction, fabrication, and assembly instructions. DEFINE Concept design exploration for mechanical...
Anheuser-Busch | Social Tap
IDENTIFY “As the Official Beer Sponsor of the NFL and Major League Baseball, Anheuser- Busch is always looking for ways to enhance our fans’ experience,” said Lucas Herscovici, vice president of Anheuser-Busch consumer connections. DEFINE The “Social Tap” product...
Hologic | Breast Biopsy Console
The ATEC Breast Biopsy System Console was the first ever all-in-one vacuum-assisted breast biopsy system capable of minimally invasive tissue excision. IDENTIFY The project entailed a redesign the company’s “flagship” console into one that displayed the Hologic’s...
OPW | Avance Nozzle | Overcoming Challenges in Product Design
OPW is recognized around the world as the industry standard in fueling equipment and solutions worldwide. They deliver product excellence and the most comprehensive line of fueling equipment and services to retail and commercial fueling operations around the...
MPH | Speedgun Pro Handheld Radar
CATALYST DELIVERS PRODUCT DESIGN THROUGH PROTOTYPE VALIDATION The MPH Speedgun Pro Handheld Radar program was a new step for MPH Industries to produce a product with a new look and appealing features that would aid in packaging their new radar technology. APPLYING A...
Mesh Systems | Point of Purchase Device
Mesh Systems, an expert in IoT design and deployment, approached Catalyst as a design partner to help present new technology for IoT based-digital couponing. Mesh Systems developed electronic technology to transform paper coupons into digital marketing solutions,...
…When You’re Having Fun
Five years ago, I wrote a similar post to this entitled “Time Flies” and was really proud of that title because it was so accurate.
Targeting Optimization through Innovation
Product development from the ground up is not necessarily the best path
