Posts tagged production
The Reality of Innovation

Many, if not all, of our clients are looking for the “next big thing” in their industry. Ideation and brainstorming activities are usually a good starting point in trying to discover them. These creative gatherings are usually focused on generating new concepts and provoking thoughts that are untethered by any type of constraints. It is fun and exciting to think up new ideas if we ignore how they might actually work or be produced. Phrases like “thinking outside the box”, and “blue sky thinking” mean that there are no limitations and all solutions are possible.

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