Challenge:

The Las Vegas Convention and Visitors Authority reports just 63 percent of millennials who visited Las Vegas last year gambled, compared to 78 percent of those between the ages 51 to 69, and 87  percent of ages 70 to 90. The challenge for Las Vegas is how to attract the next generation of gamblers?

Approach:

Through human centered focus research and design Catalyst uncovered the social elements of gaming that attracts millennials.

 

Solution / Success:

Combining both video gaming and gambling to create a new interactive gambling experience. This vision enables a wide range of video game genres to accommodate wagering experiences on new equipment focused on the social gaming experience. For example, this new equipment uses the games people already play and love on their smart phones by adding the element of wagering. The gambling component provides the opportunity to not only compete against the dealer, but also your friends.