Challenge:

“As the Official Beer Sponsor of the NFL and Major League Baseball, Anheuser- Busch is always looking for ways to enhance our fans’ experience,” said Lucas Herscovici, vice president of Anheuser-Busch consumer connections.

 

 

 

Approach / Solution:

The “Social Tap” product line includes branded, interactive tap handles. These interactive handles provide a real time connection linking restaurants with major professional sports for scoring celebrations, game updates and also include promotional messaging for local, regional, and brand-wide campaigns.

 

 

 

 

Success:

Interactive Tap Handles make Anheuser-Busch an inherent part of watching televised sporting events at bars and restaurants. Restaurant and bar managers can also program them to display special, local promotional messages. Additionally, Social Tap can integrate with various social media such as Twitter.