Beauty and function is combined in this aesthetically progressive Air Purifier/Ionizer. Hunter Fan is known for their ornate ceiling fans and effective air filtration products. The HEPAtech Tower Air Purifier / Ionizer was developed to combat a market of ionizing product that did not effectively ionize the air. The product incorporates a vertical layout to include filtration and ionization with new fan technology. The product style is conceived to be a sculptural high-surfaced form with automotive inspired styling. Functional and aesthetic objectives were merged into the final form. Catalyst fully realized design and engineered solutions to propel Hunter Fan forward in the category.