Beauty and function can be combined in this aesthetically progressive Air Purifier/Ionizer. Hunter Fan is known for their ornate ceiling fan product and effective air filtration products. The HEPAtech Tower Air Purifier / Ionizer was developed to combat a market of ionizing product that did not effectively ionize the air. The product incorporates a vertical layout, includes filtration and ionization, and utilizes new fan technology. The product style is conceived to be a sculptural high surfaced form with automotive styling inspiration. Functional and aesthetic objectives were merged into a final form, fully realized design and engineered solution to propel Hunter Fan forward in the category.